If you’re building a brand, you probably don’t want to begin with a terminal.
You want somewhere to put the idea. A way to compare competitors. A brief you can revise. Decisions you can keep track of.
The AI underneath might be Claude Code or Codex. That doesn’t mean every experience built on it should look like a coding tool.
That’s one of the ideas behind Switchboard: let different apps provide different ways to work, while connecting to the AI and resources the user already has.
Brandbrain is one example of the kind of experience I mean: a workspace built around the decisions involved in creating a brand.