The most repetitive part of using AI is often explaining the project.
Who the customer is. What the product does. What the brand sounds like. What we decided last week.
Then you open another app and do it again.
I want the project to be something you can give an app access to, rather than something you have to keep pasting into a new conversation.
Switchboard lets compatible apps work with the project context you allow. AdForge, for example, has a path for using a brand supplied through Switchboard instead of starting from a website URL.
That is the useful connection for me: the ad creator gets a brief, the website reviewer gets the same positioning, and you remain in control of access.